A few years ago, I was asked to give a presentation on marketing to an elite group of CEOs and Managers. Whilst I was networking with them at the morning break, I kept hearing the comment “we knew all of…
A few years ago, I was asked to give a presentation on marketing to an elite group of CEOs and Managers. Whilst I was networking with them at the morning break, I kept hearing the comment “we knew all of…
Not too long ago, customers looking for your product or service would have to look you up in the Yellow Pages, the local paper, another form of print advertising or pass your shop front. Today, with the Internet, many of…
Innovation is often thought of as the latest buzzword, but when you really consider what innovation can do for your business, you’ll see it is a vital element of any strategy you have. So what is Innovation? Well really, it…